branding Strategy COLLATERAL TEmplatesAdam Brown Impact Group
Healthcare has a big problem. A problem that can only be solved by a big solution– one that impacts the health of millions and empowers patients. ABIG, a healthcare consultancy, helps power solutions that result in big changes, big ideas, and big shifts in perception.
We focused the brand identity and strategy all around the idea of making A BIG impact on the world of healthcare, and the health of people around the world.
The logo
Our flexible logo is based around our Impact Mark, and can be adjusted based on the space it lives within. The Impact Mark gives it a sense of movement and urgency, even when it's static.
Design system:
the impact mark
The impact mark is the hero of our graphic treatments. It connects our different design applications together, and can be flexible in its application.
It works as both an “i”mpact and an impact”!” mark.
Brand patterns
Branded stock icon set
Curated image library
Designed collateral
After building out the brand, we applied our design system to a series of collateral elements including business cards, presentation templates + pitch deck, social media graphics, promotional postcards and more.
Website
As I was building out brand collateral, I partnered with Kelsey Atl to build out ABIG’s website. She took my style sheets and overall direction and built the site to fit the brand concept.